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5 top reasons why print media important in 2024

Whilst we are living in an increasingly digital world, print media is still an incredibly important part of the marketing mix. Investing in print media can help businesses to extend their reach to potential customers, gain exposure and engage their target audiences with campaigns. Here are five reasons why printed material is effective:

  1. It can be targeted

Printed media can be tailored to your target market, both in terms of the style of design as well as in how you distribute the material. This means you can focus your marketing budget on reaching the audience you want and make the material relevant and appealing to them.

  1. It can create credibility

Another reason why print media is important is because it creates credibility. Investing in printed material signals to customers that you are serious about your business and that you offer a worthwhile product or service.

  1. It can create engagement

Printed materials can also create engagement between the customer and the brand. By providing interesting articles to read, special offers or amusing copy there is the opportunity to provide a connection between the reader and the product that can lead to brand awareness and sales.

  1. It can be kept

Unlike webpages, print media has a longer lifespan. Rather than spending a few seconds on a site and then moving on, brochures and leaflets can be picked up and put down and referred back to. They can also be passed on to friends or colleagues, maximising the reach of your campaign.

  1. It can link to digital campaigns

Finally, print media offers the chance to link paper with online content. Examples here include the use of a QR code or referral to a website for more information or to make an online order.

AB Print offer a wide range of print media services including brochures, leaflets, folders, business cards and stationary. To find out more about our printing and finishing or to request a quote, please get in contact today.

5 top reasons why print media important in 2024

Advancements in the printing industry in recent years have revolutionised how we can print, with the options for commercial printing now incredibly vast and diverse. The range of printing services that we offer at AB Print’s Batley plant allows for a wide choice and an almost completely custom-made end product to suit your business.

The two main types of commercial printing are Litho and Digital. Here’s our guide to help you understand the difference:

Litho Printing

Litho Printing is the most common type of printing for high-volume commercial services. The image is burned onto a metal plate with a laser, this is then loaded onto the printing press. The image is then transferred onto a rubber blanket and finally offset onto the surface. This process is ink free and can be offset onto a number of different surfaces.


  • High-quality, consistent image
  • Can print on a wide range of surfaces such as card, plastic and paper
  • The cost of each unit decreases with the size of the order
  • Able to cope with long runs without losing quality

Digital Printing

Digital printing removes many of the mechanical steps used in conventional printing, including making the plates. Don’t get confused though, this is far from what it is like printing at home; the digital print presses used by professional printers are much more sophisticated.


  • Quick setup which means a fast turnaround for orders
  • Bright and vibrant images on a wide range of materials and surfaces
  • Cheaper option for low-volume printing
  • Personalisation using a database where text and graphics can be changed on each item without stopping or slowing down the press

Commercial Printing can be a complicated decision. It all very much depends on what you require. Whether it is a small amount of large and colourful products such as signs or banners or a large quantity of more basic products such as leaflets and filers.

AB Print offer a wide range of products and services to suit any and all of your commercial needs. Our printing services are all one under one roof so you can completely tailor your final product.

If you’d like to make an enquiry or need more information on how our commercial printing services can help you, contact the team today.

Get in touch

To find out more, please call, email or send our enquiry form. We look forward to speaking with you.