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Heat and reveal printing – also known as heat sensitive printing – uses thermochromic inks to create an effect that we’re all familiar with: the revealing of previously unseen graphics when heat is applied.
So how do they work? Well, the ink or dye is coloured when at room temperature and its high opacity hides anything printed on the layer below. But when heat is applied, either by the human hand or some other means – an increase in ambient temperature maybe, or the introduction of a warm liquid to a container – the dye becomes translucent, revealing the message, image, patterns or colours below.
We’ve all seen this on ceramic mugs (one of the few print areas we can’t help with at the moment!) but opportunities exist in a whole range of other areas.
And with our equipment, we can apply this technology to anything from just a few items to a print run of one million or more, and we can print on materials up to 1500 x 1800 mm in size.
Thermochromic inks are a great way of creating memorable printed materials such as postcards, posters and other novelty promotional items that tempt and encourage people to interact by touching. How about using them as quiz items, where heat reveals the answer, or as a label on food or drink packaging?
We’ve used this technology to print everything from promotional direct mail items to fun ‘mood sensors’ and there are dozens of other possibilities just waiting to be discovered.
Be inspired, get creative – and be sure to ask us if you need any advice or suggestions on what’s possible. You might be surprised at what we can do.
Heat sensitive inks can also be used to reveal information in a brochure or to create other interactive printed materials. Again, just think of the possibilities … a leaflet explaining the benefits of insulation to minimise heat loss in the home … a before and after mailer for a body repair shop … a corporate brochure that reveals where an engineering company’s products are used.
However you use it, it’s a dynamic, eye-catching, attention-grabbing and memorable way of getting your message across. And we can help you do it.
Not only do we have a full range of litho, digital and screen printing equipment, but we also offer all the finishing services you’d expect of a one stop shop print group, and one or two more besides. And we do it all in-house, which allows us to retain control of quality, turn things around extra quick when need be, and keep your costs as low as possible.
Check out the links below to find out more.
Accuracy and quality are essential to creating that all important first impression. At AB you have the reassurance of print to the most exacting standards, ensuring colour consistent printing across your entire brand.
With an impressive range of digital, litho and screen printing technology all under one roof, we’re able to recommend the best solution from one-off presentation documents to 100,000 multi-page brochures.
With almost four decades’ experience in the production of point of sale, exhibition and packaging materials, we are ideally placed to meet your requirements in this specialist field.
If you've any questions, queries, or would just like a no-obligation chat about what how we might be able to help you, please get in touch.
We're always happy to help.
Got a job you'd like us to quote? Our quote request form helps make sure we get all the information we need. Typically, we should be able to get back to you within 24 hours.
Whatever you’re looking for, from letterheads to catalogues, brochures, leaflets, newsletters, folders, posters, mailers cards and more, we have the plant, technical expertise and customer-focused attitude to help.
Major investment gives us the capability to print pretty much anything and everything digitally - leaflets, posters, brochures, folders, stickers, POS, window vinyls, signage, banners and more - giving us huge flexibility.
You name it, we’ve printed on it: paper, board, card, vinyl, plastics, metals, backlit film and more. And we back this up with a full range of in-house finishing services.
We provide all the finishing services you’d expect of a one-stop print shop and many more besides. As well as in-line sealing, creasing and cutting, we offer embossing, foil blocking, glow-in-the-dark, remoist gumming and much more …all in-house!