AB Print have a large manufacturing warehouse with a wide range of printing equipment. This gives a huge amount of versatility to the service we offer.
Our plant and equipment make us able to produce high quality litho printing, digital printing, screen printing and specialist finish printing.
Our investment in every aspect of printing services gives us a one-stop print shop for across the board printing needs.
With such heavy investment in our equipment means all of our services is done in house. This enables us to ensure the highest of quality through our quality control methods.
Printing styles explained:
Litho Printing
This is the most popular commercial type of printing technology. This works by using a laser to burn an image onto a metal plate which is loaded onto the printing press. The image is then offset onto a rubber blanket so it can be transferred onto the printing surface, i.e paper, or card. Litho Printing is common for high volume requirements.
Digital Printing
This term is used for modern printing methods like laser and ink-jet printing. An image is sent to the printer digitally using files like PDF’s. Digital printing is a cost effective method as it does not require a printing plate. Most offices or institutions use digital printers as they only require a personal computer.
Screen printing
Screen printing uses a mesh to transfer the ink onto the surface. This technique is common for large printing requirements and is the primary technique used in printing on t-shirts.
Print finishing
Print finishing is not exactly a method printing instead a post printing service. This term covers anything that happens to a product after it has seen printed. This like folding, cutting, or adding any extra effects.
For more information about the printing services that AB Print offer, give us a call on 01924 473481.
In an era of a new digital word people assume business cards are becoming outdated. This could not be further from the truth; business cards are just as valuable as ever. Even in a time of emails and online meeting the business card is still vitally important.
Personal engagement
Swapping contact information online is becoming more prevalent, after all it is easier, simpler (and lazier) just one click is all it takes. But this has nowhere near the same effect as personally handing your contact information over. In business, first impressions are everything, business cards mean so much more than the information written on them, they are an engagement with future contacts. The impression of your eye contact, mannerisms and all round communication involved in this simple transaction of information will have much more long-lasting impact.
They are the most effective direct marketing tool
There is nothing that can be more direct than the personal association of handing your business card over to a future contact. Sealed with a handshake, the opportunity for networking is much more beneficial with business cards. The opportunity of making business cards can quickly and effectively be capitalised on and never missed with business cards. A swapping of business cards can take less than adding a contact in your phone and it means you can never miss a chance to be opportunistic. If you’re at a trade fair or business conference or even at a airport lounge you can use your business card as an icebreaker that could land you a future job.
Brand impression
whilst the act of handing over business card can give a first impression of your personally; how you look speak, e.t.c, it also gives an impression of your brand. You as a person in one good indication, but your brad is also key. The professionalism of a company can be represented in the simple aspect of a business card. A lot can be taken from a professional looking business card, your organisation, your attractiveness, your planning and preparation, and even the matching colours can signify much more than contact information.
Sharing means marketing
a creative business card can be passed around from contact to contact. If the card is impressive ten it is likely that it can be picked up by other industry professionals. Your card can continue to market for you without your knowledge. Business cards are often kept on desks or pinned on walls so if yours stands out it can have a lifespan far greater than your original target and open up many more doors for you in the future.
The benefits of business cards are endless. To make sure you have a professional looking card, use a professional printing company. AB printing offer a high-quality and competitively priced printing service. For more information about our business card printing give us a call on 01924 473481.
To be effective your brand needs to be consistent. This means adopting the same name, logo and typefaces across all your branding forms as well as sticking to one colour or colour scheme. At AB Print we are highly experienced in helping customers implement consistent branding across a range of materials including business cards, postages and exhibition signage. Here are our top reasons for keeping consistency.
To be memorable
First and foremost, your brand needs to be consistent so that people remember who you are. Make it easy for potential clients to remember you by ensuring that whenever they see your company’s branding it is the same. If the branding is not consistent this can lead to confusion as customers may not really be sure who you are or if you are the company they were thinking of.
To be trusted
People are more likely to trust what they know. Each time a customer sees your logo or reads your slogan, it will be logged in their memory. Over time, the more this happens, the more they will connect to the brand and the more chance there is of them becoming a client. It is important to continue reinforcing the brand to maintain this connection with them and for your company be perceived as trustworthy.
To increase revenue
Well-matched branding efforts can help create an identity that customers recognise, relate to and want to do business with. Creating material that is co-ordinated sends out a strong message to clients that will stick in their minds and make your company easier for them to recall.
To find out more about how AB Print can help you with your branding needs or for a free quote, please give us a call on 01924 47381.
Alongside business cards and branded stationary, flyers and brochures are one of the more popular choices for print marketing and advertising. Although, our team have found on a few cases that the difference between a flyer and a brochure can be occasionally unclear.
Our team at AB Print want to help you through every stage of your printed marketing, so we have come up with a more detailed explanation for the differences between flyers and brochures. With any luck, your Dewsbury or Batley business should know exactly which product will help contribute to your business.
What is a flyer?
A flyer is usually a single or folded sheet of print, used to draw the attention to an event, service, product or idea. Flyers, sometimes known as leaflets, are more commonly simple and straight to the point with the message they want to convey, to ensure the reader understands as quickly as possible.
The most common flyer size is 8.5 inches by 11 inches, to keep the cost low, however they can be printed on any size which is considered easy to handle. Printing is commonly done on one side of the flyer, but can work well with both sides printed too.
Flyers are usually handed out by people at events, or posted as mail. They usually have a shorter life span, often used for one-time events or special promotions, and in turn is often printed on more lightweight and less durable paper.
What is a brochure?
Brochures can follow a similar spec to flyers, however are almost always printed on both sides. A Brochure contains folds which can create multiple panels or pages of information, or can be created with a combination of sheets bound together.
Smaller brochures tend to be referred to as pamphlets, but can come in a range of sizes and shapes, custom to requests and content. Brochures are more often created with the intention to be durable and long-lasting, which means they tend to be printed on thicker paper. This enhances the quality of the product too, with the option for a UV coating.
Brochures tend to less distributed than flyers, often used for businesses who target other businesses than consumers, as brochures tend to be more costly than flyers, and often contain a lot more information about the business, service, or product.
AB Print hopes this explanation can help you make a more informed decision for which product you feel will best suit your business. Flyers and brochures have many benefits when used on their own, or even together, and each product can work well for each Dewsbury or Batley company differently.
At AB Print, we specialise in printed advertising and marketing products, so if you are looking for luxury business cards, high quality brochures, or functional branded stationary for your business in Batley, Dewsbury or Wakefield, then we can help. You can contact us on 01924 473 481 if you have any questions, or you can see our wide range of in-house services on our website.
For new and growing businesses in Huddersfield, Leeds, or Wakefield, printed services such as business cards, flyers and brochures can be extremely beneficial.
At AB Print, we offer all of these services and more for businesses in West Yorkshire, but we understand that sometimes the jargon that comes with printing services can be a little complex. We can help explain some of the jargon you may come across when you look into which printing services are right for your business.
1. What is bleed?
One of the most common questions we get asked before we begin any printing processes is “what is bleed?”. For products such as brochures, booklets and business cards, it is important to know what a bleed is, and how to do a correct one. Bleed is the ink that prints beyond the edge of the page, to ensure it extends to the edge of the page after trimming. A 3mm bleed is the most common length of a bleed to ensure the ink reaches the edge of the page, without leaving a blank paper mark on the edge of your printed products.
2. What is DPI?
DPI stands for Dots per Inch. All coloured printing uses this method, and determines the resolution of your printed products images. The higher the DPI count, the higher the quality of the image, and the less chance of the physical image will be blurry.
3. What is embossing?
By definition, embossing is to mark or decorate a surface with a raised design or symbol. Embossing works well for printed products such as business cards, to add to the design or image your company may want to portray with their printed pieces.
4. What is Paper GSM
Grams per Square Metre (GSM) is the measurement used when weighing paper sheet sizes. While any weight of paper can be used for printing, for professional prints and higher quality products, there is generally an unwritten rule printing company’s follow to ensure the finished product is fit for purpose. Ideally for your printed pieces you want the GSM to be between 170 GSM and 400 GSM, depending on the product.
5. What is UV Varnish?
UV varnish is used as a finishing technique in printing. As a similar concept to laminating paper, UV Varnish covers the paper to give it a glossy and high quality feel. It can be used on a whole page, or to highlight a certain area, such as a logo or text.
These are just a few of the questions our team get asked when working with new customers. We hope these answers can help you understand more about the process of printing, however if you have any other questions feel free to contact us on 01924 473481.
We can provide a wide range of services from printing business cards for your Batley business, banners and posters for your Dewsbury office, or brochures for your Huddersfield Company. If you would like more information on our services or printing processes, you can contact our Yorkshire team through our website, or by phoning us.
To find out more, please call, email or send our enquiry form. We look forward to speaking with you.
