Scratch cards are a popular choice for charity, school and community fundraising campaigns. They’re familiar, portable, easy to distribute and can be used at events, in shops, through direct mail or as part of a wider fundraising campaign.
But a successful fundraising scratch card starts with a clear print brief.
From the size and quantity to the scratch-off latex panel, prize structure, security and packing, giving your printer the right information from the outset helps ensure your scratch cards look professional, keep prize information concealed and arrive ready to distribute.
Here’s what to include when asking for a quote for custom printed fundraising scratch cards.
Before deciding on the specification, think about how the scratch cards will actually be used.
Scratch cards can be produced for charity fundraising, school fundraising, competitions, special offers, in-store promotions, direct mail campaigns, exhibitions and door drops.
Tell your printer:
This gives your printer a much clearer understanding of the campaign and helps them recommend an appropriate print and finishing specification.
Producing a scratch card involves several stages of printing and specialist finishing.
At AB Print Group in Batley, West Yorkshire, we produce custom scratch cards in-house, combining litho or digital printing with specialist screen-printed latex, followed by trimming, packing and secure despatch.
For the scratch-off area, consider:
If your cards are being digitally printed, tell your printer at the quotation stage. At AB Print Group, digitally printed scratch cards use a gloss laminate on the latexed side to help prevent raised toner from making concealed information visible through the scratch-off panel.
Fundraising cards sometimes carry higher-value prizes or limited winning panels. AB Print Group follows procedures for high-value prizes as part of the production flow.
Your printer will need to know:
At AB Print Group, we have established procedures for producing scratch cards involving high-value prizes and can provide secure packing and despatch as part of the production process.
Your organisation remains responsible for the competition or fundraising rules, terms and conditions and any applicable legal requirements, so these should be considered separately when planning the campaign.
How your scratch cards are packed can be just as important as how they are printed.
For example, a school or charity may want cards supplied in individual bundles for different fundraisers, branches or locations rather than receiving the entire quantity in one bulk pack.
Before requesting a quotation, consider:
Providing this information at the beginning allows packing and distribution to be included in the quotation rather than added later.
There isn’t necessarily a one-size-fits-all quantity.
The right print run depends on the size of your campaign, how the cards will be distributed and whether you expect to repeat the promotion.
A small school or local charity campaign will have very different requirements from a national fundraising promotion.
AB Print Group can produce scratch card campaigns in a range of quantities, with production capacity extending to runs of more than one million cards.
If you’re unsure about the most economical quantity, tell us how you plan to use the cards and we can advise on a suitable production route.
If you’re requesting a quotation for charity or fundraising scratch cards, providing the following information is a useful starting point. Use this as a one-page brief to AB Print Group:
If you already have artwork, you can send a print-ready PDF with your enquiry. If not, send your logo, wording and an outline of what you’re trying to achieve and we can discuss the artwork requirements with you.
AB Print Group produces custom printed scratch cards at our Batley site in West Yorkshire, with printing, specialist latex application and finishing handled in-house.
We produce scratch cards for charities, schools, businesses, promotions, competitions, direct mail and other applications, from smaller campaigns through to high-volume production.
Keeping the process under one roof gives us greater control over print quality, specialist finishing, security, packing and despatch.
If you’re planning a charity or fundraising scratch card campaign, send us the details above and we’ll help you work out the most suitable specification.
When the checklist is filled in, send it through our contact form, email hello@abprintgroup.com or call 01924 473481. Our team can talk through latex, security packing and how the full in-house process fits your fundraising timeline.
For the full service overview, including commercial and promotional uses beyond charity, see custom scratch card printing at AB Print Group.
To find out more, please call, email or send our enquiry form. We look forward to speaking with you.
