When it comes to printing promotional items and marketing materials, you might have come across the terms ‘coated’ and ‘uncoated’ used to refer to paper, but what’s the difference? Is one better than the other for your individual print project? Read on to find out more.
Coated paper is paper which has been sealed with a polymer to give it a smooth finish. The smooth finish of the paper allows for a smooth print and uniform finished product. Paper that is coated in this way also stops ink from soaking into the paper so the reduced ink absorption results in a sharper finish and vibrant design. Coated papers come in various different finishes depending on your project and specification- they can be matte, gloss, silk etc so are not always a glossy coating like you might have imagined.
Uncoated paper does not have this coating, meaning it is more porous and ink absorbent. The finish of uncoated paper often looks more textured than coated paper and this can provide a vintage or natural feel depending on the marketing message you are aiming for.
Coated paper is typically used for printed promotional materials like leaflets, flyers and posters- anything where you want to give your business a modern and high quality feel. You’re more likely to see uncoated paper used for commercial stationery like letterheads and compliment slips but this is not always the case. The natural, vintage feel can also complement your marketing if that’s the look you want to achieve with your printed materials.
Let the team at AB Print guide you through your print project from start to finish with expert advice and full in-house print capabilities. Get in touch with us using our contact form here or call us on 01924 473481 and see how we can help you.