In this digital age, communicating via email has become the norm. Businesses regularly send direct mail to market their services which can at times be added to the bottom of a long list of unopened emails. However, print is also a very popular medium for creating marketing materials and holds many benefits over email, making it easy to see why this long-established marketing tool is more than capable of keeping up with the times.
One of the key benefits of print mail is that it is more personal, creating a sense of individuality. Whilst emails are commonly sent in bulk to several people at once, print gives the impression of a tailor-made piece of communication making it memorable and more likely to be read.
We can look at the delivery of mail in two senses; the physical delivery and the delivery of the message. Although email is cheap and easy to send, sometimes it does not end up reaching the recipient because it is blocked or caught in spam filters. Emails can also be deleted with one click of a button, making them easily disposable. However print mail gets delivered and, because we are bombarded with emails on a daily basis, print mail has a more powerful presence. This also means that print mail often gets passed around for others to see.
As mentioned above, print mail is often addressed to individuals, making it more personable. On top of this, if designed well, print mail looks more appealing and of a higher quality than email. These features insinuate that time and money have gone into the creation of the mail which creates a greater sense of authenticity and trust between the sender and receiver.
Another reason print mail has remained a popular marketing material is because it has adapted to the times. By associating print mail with the use of technology, such as incorporating mobile interactive material and QR codes, print mail has become interactive with the online world.
Therefore, even though email is a useful communication tool for businesses, emails are in abundance, which suggests that the benefits of print mail make it a more effective communicator.
At AB Print, we specialise in printed advertising and marketing products. We offer a diverse range of printing services including litho printing, digital printing, screen printing and print finishing all under one roof. If you are interested in finding out more about any of our services, please do not hesitate to contact us on 01924 473 481 or email us at email@example.com.
Published By Mark