Why is print media important?

Whilst we are living in an increasingly digital world, print media is still an incredibly important part of the marketing mix. Investing in print media can help businesses to extend their reach to potential customers, gain exposure and engage their target audiences with campaigns. Here are five reasons why printed material is effective:

1. It can be targeted

Printed media can be tailored to your target market, both in terms of the style of design as well as in how you distribute the material. This means you can focus your marketing budget on reaching the audience you want and make the material relevant and appealing to them.

2. It can create credibility

Another reason why print media is important is because it creates credibility. Investing in printed material signals to customers that you are serious about your business and that you offer a worthwhile product or service.

3. It can create engagement

Printed materials can also create engagement between the customer and the brand. By providing interesting articles to read, special offers or amusing copy there is the opportunity to provide a connection between the reader and the product that can lead to brand awareness and sales.

4. It can be kept

Unlike webpages, print media has a longer lifespan. Rather than spending a few seconds on a site and then moving on, brochures and leaflets can be picked up and put down and referred back to. They can also be passed on to friends or colleagues, maximising the reach of your campaign.

5. It can link to digital campaigns

Finally, print media offers the chance to link paper with online content. Examples here include the use of a QR code or referral to a website for more information or to make an online order.

AB Print offer a wide range of print media services including brochures, leaflets, folders, business cards and stationary. To find out more about our printing and finishing or to request a quote, please get in contact today.