Whilst there’s no denying we’re living in an increasingly digital world, print media can still be a pivotal part of the marketing mix right now in 2024. Investing in print media can help your business to extend its reach to potential customers, gain exposure and, most importantly, engage your target audience in ways that cannot be achieved with digital alone. Here are eight reasons you should still be using print as part of your marketing mix.
Printed media can be tailored to your target market, both in terms of the style of design as well as in how you distribute the material; this means you can focus your marketing budget on reaching the audience you want and make the material relevant and appealing to them.
Another reason print media is important is because it creates credibility. Investing in printed material, signals to customers that you are serious about your business and that you offer a worthwhile product or service.
Printed materials can also create engagement between the customer and the brand. By providing interesting articles to read, special offers or amusing copy there is the opportunity to provide a connection between the reader and the product that can lead to brand awareness and sales.
Unlike web pages, print media has a longer lifespan. Rather than spending a few seconds on a site and then moving on, brochures and leaflets can be picked up and put down and referred, back to(delete) they can also be passed on to friends or colleagues, maximising the reach of your campaign; this gives print a real sense of authenticity.
Finally, print media offers the chance to link paper with online content, examples here include the use of a QR code or referral to a website for more information or to make an online order.
Print engages multiple senses; the feel of the paper, the smell of the ink, and the visual design all contribute to a deeper engagement, enhancing the impact of the content.
More and more companies rely on digital for their marketing needs; this makes print an excellent opportunity to really stand out and announce your brand.
According to research by Reuters (link here) the growing fake-news epidemic has led to a decline in the trustworthiness of digital media in general, this further reinforces the role of print in establishing a brands credibility and trustworthiness.
AB Print offer a wide range of print media services including brochures, leaflets, folders, business cards and stationery. To find out more about our printing and finishing or to request a quote, please get in contact today.
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