Why is brand consistency so important?

To be effective your brand needs to be consistent.  This means adopting the same name, logo and typefaces across all your branding forms as well as sticking to one colour or colour scheme.  At AB Print we are highly experienced in helping customers implement consistent branding across a range of materials including business cards, postages and exhibition signage.  Here are our top reasons for keeping consistency.

To be memorable

First and foremost, your brand needs to be consistent so that people remember who you are.  Make it easy for potential clients to remember you by ensuring that whenever they see your company’s branding it is the same.  If the branding is not consistent this can lead to confusion as customers may not really be sure who you are or if you are the company they were thinking of.

To be trusted

People are more likely to trust what they know.  Each time a customer sees your logo or reads your slogan, it will be logged in their memory.  Over time, the more this happens, the more they will connect to the brand and the more chance there is of them becoming a client.   It is important to continue reinforcing the brand to maintain this connection with them and for your company be perceived as trustworthy.

To increase revenue

Well-matched branding efforts can help create an identity that customers recognise, relate to and want to do business with.  Creating material that is co-ordinated sends out a strong message to clients that will stick in their minds and make your company easier for them to recall.

To find out more about how AB Print can help you with your branding needs or for a free quote, please give us a call on 01924 47381.